What we did

Fyffes ‘Discover More’ in Fleet Advertising

Client: Fyffes

The Challenge

• Fyffes wanted to wrap 14 trucks in their HGV fleet as part of an international consumer engagement programme.

• The ‘Discover More’ livery reflects the brand’s ambition to make people curious about the fruit they eat and where it comes from.  It’s also an invitation to consumers to discover more about the Fyffes community and how it works in the tropics to support workers and their families.

• Operating a nationwide fleet of trucks and trailers that are in use 24/7 there were no designated premises available to carry out the rebrand.

• High-resolution photographic artwork in the livery designs would require significant manipulation and testing to ensure the new ‘Discover More’ slogan could be seen clearly at distance and high speed.

The Solution

• Stewart Signs fully managed the removal and installation of the new liveries at a variety of strategically sourced UK application sites. Minimising VOR time for the Fyffes fleet.

• A prototype trailer wrap ensured any complex vehicle furniture (locks, rails, safety markings etc.) could be incorporated into the final designs prior to roll out.

• 54 years’ experience implementing high-quality, crisp truck and trailer wraps gave the Fyffes Brand team full confidence in Stewart Signs to deliver their new marketing message.